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Stampede Spirit: Why Your Corporate Breakfast Needs More Than Just Pancakes and Phone Snaps
TL;DR: The Executive Summary Strategic Branding: Professional imagery transforms a one-morning event into a year-round marketing asset. Culture Building: High-quality photos of your team in a relaxed, Western setting humanize your brand and boost recruitment efforts. Quality vs. Quantity: A professional photographer captures the "vibe" without the blurry, poorly-lit pitfalls of smartphone photos. ROI focused: Authentic event coverage provides content for social media, newslet
Jeff Borchert
Jul 84 min read


Why Your Corporate Stampede Breakfast Needs More Than Just Phone Pics
TL;DR: The Strategic Value of Professional Stampede Photography Brand Cohesion: Stop letting blurry, low-light phone photos define your company’s public image. Employer Brand ROI: Professional imagery increases social media engagement by up to 50% and attracts high-quality talent. Strategic Asset: One breakfast provides enough evergreen content for a full year of recruitment and internal comms. Authenticity First: Capture the real laughter and team bonding without the "stiff
Jeff Borchert
Jun 295 min read


The Corporate Organizer's Guide to Stress-Free Event Photography in Calgary
TL;DR: In the world of corporate events, a photograph is far more than a digital file; it is a strategic handshake between your brand and the public. Whether you are hosting a multi-day conference at the Telus Convention Centre or an executive summit in a downtown Calgary tower, the imagery you produce serves as the visual legacy of your investment. When photography is treated as an afterthought, the result is often a "corporate mask", stiff, staged, and disconnected. For a c
Jeff Borchert
Jun 294 min read


7 Mistakes You're Making with Your Corporate Event Photos (and How to Fix Them)
TL;DR: The Strategic Summary ROI focus: Stop treating photography as a line item; treat it as a multi-channel marketing asset. Authenticity over perfection: Natural, candid interactions drive 2x more engagement than "family reunion" style lineup photos. Strategic Planning: A pre-event brand brief is the difference between a random gallery and a cohesive visual library. Human Element: The photographer's ability to put guests at ease is a "soft skill" with hard-data impact on e
Jeff Borchert
Jun 295 min read


Why Hire a Premium Photographer for Your Calgary Company Holiday Party or Corporate Event?
Planning a Calgary company holiday party, Christmas celebration, or corporate gala? The right photographer makes all the difference. Whether you’re hosting a cozy cocktail party or an extravagant year-end bash, investing in a premium Calgary event photographer ensures your memories—and your brand—shine.
Jeff Borchert
Oct 29, 20252 min read


Calgary Comes Alive: Capturing AmCham Canada’s Stampede Party
If there’s one week that defines Calgary’s spirit, it’s Stampede—and this year’s American Chamber of Commerce in Canada (AmCham Canada) Stampede party at the TELUS Convention Centre was a standout. I had the privilege of photographing the afternoon event, and from the moment guests arrived, the energy was undeniable.
Jeff Borchert
Jul 11, 20253 min read


Celebrating the “Quarter Century Club” with Sobeys and Safeway at Heritage Park
On June 2 and 5, I had the privilege of photographing two unforgettable recognition evenings for Sobeys and Safeway in Calgary. The events celebrated inductees into the “Quarter Century Club,” honouring team members with 25, 30, 35, 40, 45, 50—and even one 55-year—milestones. It was corporate recognition done right: heartfelt, personal, and beautifully executed.
Jeff Borchert
Jun 19, 20252 min read


Behind the Lens at Enverus Evolve 2022
Last month, I had the unique opportunity to travel from my home base in Calgary to Houston, Texas, for the Enverus Evolve 2022 Conference.
Jeff Borchert
May 18, 20221 min read
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