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Authentic Branding Photography: Why Calgary Entrepreneurs Need More Than Stock Photos
Generic stock photos cannot show clients who you are, how you work, or what makes your Calgary business different. Authentic branding photography captures your real people, environment, process, and personality—building trust while creating a versatile image library for your website, social media, proposals, local listings, and future campaigns.
Jeff Borchert
5 days ago7 min read


Design in Bloom: Branding Headshots for Calgary’s Blooming Designs
TL;DR: Strategic Branding for Local Creative Businesses The Objective: Align headshot aesthetics with an existing digital brand presence. The Strategy: Use color-matched backgrounds (Blue and Green) to mirror website palettes. The Package: Two Premium Headshot Sessions (5 photos each) featuring individual and collaborative shots. The ROI: High-quality imagery that builds immediate trust and showcases team synergy. The Result: Authentic, approachable portraits that feel li
Jeff Borchert
Jul 244 min read


Rolling Into Nostalgia: Brand Shoot for Calgary's House of Skate
When I heard a new roller rink—House of Skate—was opening in Calgary, I knew I wanted to photograph it. As someone who grew up in Calgary, I spent countless birthdays and events at Lloyd’s Roller Rink, so it’s exciting to see a new spot bringing back that classic roller-skating vibe.
Jeff Borchert
Mar 30, 20243 min read


A Tesla Model S for a weekend
A couple weeks ago a client commissioned me to shoot his Tesla Model S. He did a fantastic job putting together a shot list of what he...
Jeff Borchert
Jun 30, 20201 min read
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